About Us
We help with pragmatic solutions that deliver real-world impact.
Who We Are
STRAT369 Consulting is a Malaysia-based strategy and economics consulting firm founded in 2016 by former Big 4 advisors. We began in the water sector and have grown into a trusted partner to government and business leaders, helping them navigate strategic challenges, shape public policy, and implement solutions that deliver real-world results.
With a decade of industry experience, our work spans national development strategies, infrastructure and innovation planning, and regional economic transformation — always grounded in insight, collaboration, and execution.
We believe strategy must be actionable
We combine strategic thinking with field-level experience. Our team is as comfortable in high-level advisory rooms as we are on the ground—whether it’s mapping out development plans, gathering insight from rural communities, or aligning national stakeholders around a shared roadmap.
Our approach is deeply analytical, yet always practical. We believe strategy should be implementable, outcomes should be measurable, and every solution should be tailored to local context and long-term value.
Our Leaders
Our executive leadership team over 20 years of experience with STRAT369
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Eddie Choong
Director & S.M.A.RT Principal
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Su-Ching Teh
S.M.A.RT Principal & Consultant
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Dr. Puvanesvaran Sanjivee
S.M.A.RT Principal & Economist
Vision
Empowering strategic responses that shape systems, industries, and futures.
We equip leaders with the right strategies, insights, and partners to deliver real-world results.
Value
Outcome
We don’t just plan — we work alongside you to achieve meaningful, measurable impact.
What’s Next
As we enter our second decade, we remain committed to helping governments and businesses become more adaptive, resilient, and forward-looking. Our focus remains: to shape what’s next through strategy, insight, and action.